Sega has created a special new brand especially for making merchandise for girls, since video games can be enjoyed by both sexes, right? Here's the star item. The Segakawaii Dreamcast Controller Backpack will be a must-buy for any fan of cute pop culture fashion or gaming.
The bag looks just like a Dreamcast controller, right down to the buttons - only it's now massive and on your back! There are three colors (white, black, pink), though all are guaranteed to be so girly and kawaii that random people on the street might try "playing" your back!
The Segakawaii Dreamcast Controller Backpack features: