Kellogg's Genmai Brown Rice Flakes (2 Pack)

Healthy Japanese breakfast cereal

Japan is a tough market to crack when it comes to food: Japanese people love eating and trying new things from all over the world and this is why Tokyo is heaven for foodies. But if locals are going to adopt something fully, they want it to conform to their own standards and this is the reason the world leader in breakfast cereal, Kellogg's, offers some products just for the Japanese market – products like this Kellogg's Genmai Brown Rice Flakes!

But it isn't just a marketing gimmick: the extra brown rice (genmai in Japanese) and polished rice significantly boosts the nutritional value of the flakes! These two bags of 360 g (12.6 oz) pack an astounding array of vitamins, including A, B1, B2, B3 (aka niacin), C, D, and E, which has great antioxidant power, so you get so much more than the flavor: you get a healthy food for enjoying with your morning breakfast or any time of the day!

Specs and Features:

  • Sold only in Japan
  • Contains 2 bags
  • Weight/bag: 360 g (12.6 oz)
  • Ingredients: Japan-grown brown rice (genmai), polished rice, sugar, wheat, rice bran, salt, high fructose liquid sugar, calcium carbonate, calcium phosphate, vitamin C, soybean emulsifier, antioxidant (vitamin E), iron, niacin (vitamin B3), vitamin B1, vitamin A, vitamin B2, vitamin D
  • Energy (40 g/1.4 oz portion): 151 kcal
  • Protein (40 g/1.4 oz portion): 2.7 g
  • Fats (40 g/1.4 oz portion): 0.4-1.2 g
  • Carbohydrates (40 g/1.4 oz portion): 33.9 g
  • Sodium (40 g/1.4 oz portion): 0 mg
  • Salt equivalent: (40 g/1.4 oz portion): 0.5 g
  • Sugar (40 g/1.4 oz portion): 32.3 g
  • Dietary fibers (40 g/1.4 oz portion): 1.6 g
  • Iron (40 g/1.4 oz portion): 3.8 mg
  • Vitamin B1 (40 g/1.4 oz portion): 0.42 μg
  • Vitamin A (40 g/1.4 oz portion): 129-438 μg
  • Vitamin B2 (40 g/1.4 oz portion): 0.25 mg
  • Vitamin C (40 g/1.4 oz portion): 38 mg
  • Vitamin D (40 g/1.4 oz portion): 1.52-4.56 μg
  • Niacin (40 g/1.4 oz portion): 4.1 mg
Other products in this category
US$ 12
US$ 14