Japan is a tough market to crack when it comes to food: Japanese people love eating and trying new things from all over the world and this is why Tokyo is heaven for foodies. But if locals are going to adopt something fully, they want it to conform to their own standards and this is the reason the world leader in breakfast cereal, Kellogg's, offers some products just for the Japanese market – products like this Kellogg's Genmai Brown Rice Flakes!
But it isn't just a marketing gimmick: the extra brown rice (genmai in Japanese) and polished rice significantly boosts the nutritional value of the flakes! These two bags of 360 g (12.6 oz) pack an astounding array of vitamins, including A, B1, B2, B3 (aka niacin), C, D, and E, which has great antioxidant power, so you get so much more than the flavor: you get a healthy food for enjoying with your morning breakfast or any time of the day!
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