Kellogg's Firm Grain Oatmeal (Pack of 3)

Japan rolled oats cereal

The Kellogg's name is immediately associated with breakfast cereal and rightly so: with over a century of history behind it, the Michigan-based company has become synonymous with its main product in a way few companies have. But in Japan, a country where breakfast often means grilled fish and rice, Kellogg's has decided to move in a different direction and the Kellogg's Firm Grain Oatmeal is the proof that it can do it – and that the Japanese appreciate this more than Corn Flakes or Coco Pops!

The Kellogg's Firm Grain Oatmeal is marketed as a substitute for the standard glutinous gohan rice that is Japan's staple food. And for a good reason too, because one 30 g (1 oz) portion of it has 1.6 times more dietary fiber and 60% less carbohydrates than a 150 g (5 oz) serving of rice – and it's much easier to prepare too. So if the Japanese are willing to see this oatmeal as an alternative to their national food, perhaps you could as well: your gastrointestinal system will thank you for it!

Specs and Features:

  • Contains 3 bags
  • Only available in Japan
  • Weight/bag: 300 g (10.5 oz)
  • Ingredients: whole-grain oats
  • Energy (30 g/1 oz portion): 114 kcal
  • Protein (30 g/1 oz portion): 3.8 g
  • Carbohydrates (30 g/1 oz portion): 2.7 g
  • Sodium (30 g/1 oz portion): 0 mg
  • Salt equivalent: (30 g/1 oz portion): 0 g
  • Sugar (30 g/1 oz portion): 16.8 g
  • Dietary fibers (30 g/1 oz portion): 3.2 g
  • Iron (30 g/1 oz portion): 0.9 mg
  • Vitamin B1 (30 g/1 oz portion): 0.10 mg
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US$ 16