Despite their ebb and flow in the West, the Tamagotchi digital pets that were created by major Japan toy-maker by Bandai in 1996 never completely went away in Japan. This is in part owed to the fact that Bandai managed to tie the gadget to various trends and introduce new specially themed models. The Tamagotchi Smart Sanrio Characters DX Set is one such example, combining the appeal of the original Tamagotchi with one of Japan's all-time favorite character universes, Sanrio, the creator of Hello Kitty!
Even just looking at its pink casing, you can tell that the emphasis on the Tamagotchi Smart Sanrio Characters DX Set is firmly on kawaii Japanese subculture. Shaping it as a watch and/or wrist-worn gadget also gesture toward the Harajuku crowd. But it's not just a decorative accessory: it's a fully functioning Tamagotchi with 10 Sanrio characters you can download from the smart card that comes with it, plus meals to feed them, accessories for them to use, background settings, and even three different clock faces if you want to use it like a watch. Spend quality time with your favorite Sanrio's characters and make a unique fashion statement!
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