Products that suppress melanin production and therefore make the skin brighter and whiter have been all the rage in East Asia for decades: the idea that a dark skin shows lower class because it signifies working in the fields, while a white skin shows refinement might be outdated but beauty standards are often hard to change! And that is why you have products like the Shiseido Anessa Brightening UV Gel N, which not only protects your skin from the sun's UV radiation but also gives it a lighter tone thanks to its use of a substance called tranexamic acid.
But there's more to the Shiseido Anessa Brightening UV Gel N than compliance with a beauty standard going back centuries: melanin suppression is also good for preventing spots, freckles, and other skin blemishes, plus the gel's ingredients include glycyrrhizate, which prevents rough skin, and yellow flower and green tea extracts, which combine with glycerin, water-soluble collagen, and hyaluronic acid to moisturize the skin and keep it fresh. And all that while spreading over it SPF50+/PA++++ protection from the sun's damaging UV radiation!
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