The Japanese love fish in all shapes and forms and himono (fish that are gutted, dried, and salted) have been considered a delicacy for over a thousand years. Even today, when refrigerators allow people to keep fish fresh for days, the sight of a himono kidai (sea bream) will make most Japanese diner's mouth water. So what you get with a Pompompurin Dried Yellowback Sea Bream Pouch isn't just a novelty: it's also a statement about Japanese food culture!
And this being Japan, you also need a touch of the cute and this is where Pompompurin, the golden retriever from the Hello Kitty universe comes in! When you open the Pompompurin Dried Yellowback Sea Bream Pouch, you see the face of the adorable dog looking at you over a very realistic fish-innards background. Surreal? No doubt – but also extremely Instagrammable and, all jokes aside, very practical for organizing a big bag or backpack.
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